‘Pure facts’ in new ad campaign
21st November 2017
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THERMOSEAL GROUP has introduced a new advertising campaign to showcase its Thermobar and Thermoflex warm edge spacers.
The first of two advertisements, ‘From Inception to Perfection’ features a diagram of a triple glazing unit showing the two spacer systems with their green and orange brand colours running through Thermobar Warm Edge Spacer Tube (Green) and Thermoflex Warm Edge Spacer Silicone rubber system (Orange). The second, ‘British Brands Globally Recognised’ features a globe highlighting orange and green paths of delivery of Thermobar and Thermoflex products from the UK throughout the world, representing the directions of travel of its products.
Head of marketing and communications Samantha Hill said: “When it comes to advertising, we have always concentrated on pure facts of what our products offer with representative drawings of our spacers showcased in double and triple glazing units. Our statements about product performance are then backed up by industry-recognised independent performance figures. We will always continue to present pure fact, but feel that our new advertising goes one step further in highlighting who we are as a business.
“Our world-class products are now purchased in 27 countries across five continents; this is already more than the 22 countries stated in our advertising, and we have trials running further afield. We wanted to showcase how we are making an impact in export markets by offering two of the ‘best in class’ products.”
The ads can be seen at:
http://www.thermosealgroup.com/relateddownload/category/brochure-leaflet?page=2&productCatID=0
http://www.thermosealgroup.com/relateddownload/category/brochure-leaflet?productCatID=0
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