Brochure comes with selector tool
21st July 2015

CLAYTON GLASS has launched a new 22-page consumer brochure and ‘Smartglass Selector tool’ to promote its range of products, including its latest Smartglass-W for side frames.

The brochure has a gatefold opening and takes consumers through the different tints available,blue, aqua, bronze and neutral, and through the three-tier product strategy of roof glass, Smartglass Smartglass Plus+ and Smartglass Ultimate. There are also two pages dedicated to their latest Smartglass-W product for side frames, along with a comprehensive technical section.

The Smartglass Selector is a rotating disc that helps define which side frame glass best meets the glass specification in the roof. It also details the criteria of each glass type in terms of performance and tint.

Clayton Glass commercial director Jason McCabe said: “These new marketing tools are the start of a campaign that will truly set us apart from our peers. We’re not only going to be helping the trade to sell more Smartglass in the roofs but also in the side frames too.

“We’re now at a stage where we should be looking at a complete glazing solution for conservatories with considerable added benefits for the consumer and a means to increase margins for installation companies.”

www.smart-glass.co.uk