Yale completes Trojan integration
21st August 2018

Yale Door and Window Solutions today announced that it has now fully integrated the Trojan business and its products into the organisation following the brand’s acquisition by Assa Abloy in 2016.

The move will, among other things, result in the integration of the sales teams to create a unit of ten ASMs covering the UK alongside two Key Account Managers. The company says it will also increase customer service capabilities.

The company also confirmed to The Glazine that the Trojan brand will continue as before.

 Sales and Commercial Director Paul Atkinson said: “The combined organisation will allow us to fully realise the strong commercial synergies between the Trojan and Yale business units for the benefit of our customers.

“As a result of the integration, the product offering we can provide is second-to-none. The commercial team now has 285 combined years of industry experience and knowledge, offering unrivalled advice and support to customers along with an experienced Customer Services team, Marketing and Technical support.

He continued“ The industry emphasis on increased specification, quality, standards and aesthetics, is driving innovation, both businesses have a strong track record of innovative product development which will only help to further boost and enhance the Yale offering.”

The Trojan acquisition follows a number of earlier integrations including Paddock in 2010 and Securistyle in 2012.

www.yaledws.co.uk