Brochure goes with the grain
21st April 2015

DISTINCTION DOORS is claiming an industry marketing first with Explore Colour, a brochure of woodgrain skin swatches of all the colours of its GRP composite door range.

It’s an innovation that is already making a big difference to the company’s retail customers, says Marketing Director Chantel Roach.

“Choosing the colour of a front door is a big decision and many people play it safe by opting for the standard red, blue, black, white or green,” she said. “But we felt that bringing the entire range to life and showing exactly what all the colours look like would give more homeowners the confidence to choose a different – premium – colour.

Feedback from our retail customers has already told us that this is exactly what is happening.”

Explore Colour is part of a new suite of marketing literature designed to help retail businesses make the most of the growing market. The other tools in the package include a flagship retail brochure, which has a contemporary look and feel and showcases all the company’s products and what they have to offer. Also available is a RAL guide that will be indispensable for companies looking to offer something a little bit different because it introduces homeowners to the concept of a personalised shade for their Distinction door and encourages them to think imaginatively when it comes to colour.

www.distinctiondoors.co.uk