Teaming up to spearhead new era of growth
20th May 2014

uPVC, timber and aluminium installer The County Group has embarked on the next stage of its ambitious growth strategy and joined the Conservatory Outlet Network of Dealers.

The Kent and Sussex based ‘County’ carries out a range of home improvements including extensions and all forms of building work, kitchens and bathrooms and primarily windows, doors, conservatories and orangeries. County officially became a Conservatory Outlet dealer in March, operating in an exclusive trading area from existing showrooms in Haywards Heath, Tunbridge Wells and Heathfield, the latter of which is the newly revamped ‘Supercentre’.

County – The Home Improvers managing director Mike Evans explains some of the reasons he chose to work with Conservatory Outlet: “We’ve become accustomed to a high standard of product and service but we wanted more than this so we sought a supplier who could provide sales and marketing support to actively help us grow the business. Conservatory Outlet was the obvious choice and following initial discussions it was clear they could offer us a wide range of premium quality products and a powerful tried and tested sales and marketing package– so joining the network was a no-brainer.”

County is now taking advantage of the complete package Conservatory Outlet has to offer, including showroom support. Mike continues: “Prior to joining the network we were very impressed by other Conservatory Outlet dealer showrooms and wanted to achieve a similar look and feel for County. A good showroom is imperative for any retail company and we wanted to tap into Conservatory Outlet’s knowhow in this area.”

So what else does the future hold for County – The Home Improvers? Conservatory Outlet works closely with industry specific sales trainer Paul Clifton, who offers dealers training in how to sell and improve conversion rates, and the fabricator has booked Paul to host a series of sessions with County’s sales force.

“We admire Conservatory Outlet’s strategy of treating dealers as part of their own sales team in order to grow its business,” says Mike. “As part of this we’ve scheduled meetings with sales expert Paul Clifton in order to improve our own techniques and increase sales. We are very much looking forward to this training.”

Conservatory Outlet’s managing director Greg Kane concludes: “It’s great to have County on board and the company’s proactive nature will certainly see both parties benefit from hereon in. Our support for dealers is based upon a vast experience of trading with other very successful installers, so I am confident that Conservatory Outlet will deliver to County exactly what Mike is expecting.

http://www.conservatoryoutletdealers.co.uk/