Launch of new retail marketing materials
20th January 2015

Distinction Doors, the UK’s market leader in composite doors, has just launched three new pieces of retail marketing material. The retail brochure, bespoke colour palette shade card and RAL guide have all been designed to highlight the Distinction Doors difference and help Distinction customers secure more sales.

Chantel Roach, Distinction’s Marketing Director said, “Distinction Doors customers supply the UK’s most popular composite door. They need high quality marketing literature that pushes that point home and positions them as suppliers of high quality products. That’s exactly what these three pieces do.”

The retail brochure is the cornerstone of Distinction’s new marketing offering. It’s a high quality, 46-page brochure with a contemporary look and feel that showcases all the company’s products and what they have to offer. Stunning imagery and compelling text combine to show homeowners the quality and technical excellence that a Distinction composite door offers.

The Explore Colour swatch card shows all the bespoke colour options available on Distinction’s doors. Each colour is featured on a woodgrain effect to help give homeowners a clear picture of the effect that’s created.

Finally, the RAL guide will be indispensable for companies looking to offer something a little bit different. It introduces homeowners to the concept of a personalised shade for their Distinction door and encourages them to ‘think outside the box’ when it comes to colour.

Samples of each of the three pieces were sent to all Distinction Doors customers at the beginning of January and Chantel reports that feedback has been extremely positive. “Our aim is that all areas of our business deliver a service that befits our status in the industry and we’re delighted that the feedback shows our new marketing materials have more than lived up to this intention.”


www.distinctiondoors.co.uk