Emplas delivers better prospects for trade customers

Data experts at Emplas are offering truly bespoke, intelligence-based marketing support

A new, complimentary support service is now available to Emplas trade customers seeking to grow their business. Marketing Assistant, Clodagh Sexton works closely with Craig Johnson and Mark Holloway in the sales and marketing team, Clodagh works on behalf of customers to identify and contact installers and builders local to the customer:

“If a customer asks us for help in selling supply-only windows, we will start by putting together a prospect database of builders from our own information as well as any local names the customer might provide. I will then call these prospects to verify the details, saying that I am from the customer and telling them we are sending them a special offer.”

A professionally produced letter and offer then goes out to the tele-cleansed list, with a fax back response mechanism, and four days later, Clodagh makes a follow up phone call on behalf of the customer.

This bespoke campaign will generate a source of high quality, warm local leads and contacts for the customer, helping them grow their business.

Craig Johnson, Emplas Sales and Marketing Manager, adds: “We are working harder than ever to support our trade customers, because as their business grows, so does ours! It’s a win:win campaign that provides good intelligence on local markets to our customers, and it does not cost them a penny.”

Trade enquiries:

Craig Johnson
Emplas
Tel: 01933 674 880
Email: craig.johnson@emplas.co.uk