Record Numbers Use Online Function
19th May 2015

More than 3,000 homeowners are month are turning to the ULTRAFRAME ‘product selector’ function on its consumer website, just a year after the launch of the facility.

Ultraframe Marketing Director Steve McIntyre said “We developed the product selector as a simple tool to help home owners easily, and clearly navigate their way towards the perfect roof system for their needs. We know from our market research that thermal performance sits at the heart of the decision making process but there are so many other factors to consider, such as the impact of removing internal doors, or indeed, how the space will be used, that contribute to the overall decision.

“One of the biggest barriers to getting on with major home improvement projects is understanding the solutions available and making the right choice.  Not so many years ago the choices were fairly limited in terms of the style of extension that could be achieved versus the budget. But today, with the emergence of our hybrid roof systems – blurring the lines between solid and glazed – we need to continually educate consumers about the evolving options available.”

www.untraframe.co.uk