Heavyweight campaign
19th January 2016

IBG and deposit protection provider the CONSUMER PROTECTION ASSOCIATION has launched a campaign, #TOGETHERSTRONGER, which it says is reinforcing the message that members have the tools to help them to engage with consumers and win more sales in the home improvement market.

The campaign, fronted by Yuki, a cartoon sumo wrestler. Jeremy Brett, Managing Director of the CPA, comments: “A recent survey showed that 70% of consumers believe that CPA members provide the most protection and Yuki is here to further drill home this message and work to raise standards in the industry.”

The CPA will also be running a competition on its website to rename Yuki.

www.thecpa.co.uk