Busy-body
18th July 2017

TRUFRAME is encouraging small and medium fabricators to start buying-in with an advertising campaign spoofing the ‘Are You Beach Body Ready’ advertising on outdoor sites across the UK.

A set of two postcards have been sent out to selected manufacturing companies, highlighting the benefits of switching off their machinery and partnering up with TruFrame.

There is also a dedicated website and social media to support the campaign, which suggests that some business owners could be focussing on generating sales (or even working on their tan), rather than on the last machinery breakdown and other difficult business issues.

Managing director David Firmager said: “The new campaign is striking to say the least, but is designed to highlight the opportunities for companies to stop fabricating. For many, it makes commercial sense and the prospect not necessarily to get beach body ready, but to find time for other more proactive and rewarding activities.”

www.stopfabricating.co.uk