TV first for door campaign
18th December 2018

SOLIDOR has announced a nationwide Christmas TV campaign aimed to drive enquiries to network partners, increase footfall in showrooms and create an increase in online Door Designer leads during the traditionally quieter period of the New Year.

Head of sales and marketing Gareth Busson said: “This is the first time any door company has undertaken a nationwide TV campaign and it will put the brand in front of an estimated 6.95m viewers.

“We’re investing heavily in the Solidor brand with a view to making it a recognisable household brand when it comes to entrance doors. We want to be category champion and the TV campaign will go a long way to further our aspirations and those of our partners.”

Running from Boxing Day until New Years Eve, the advert has 90 spots aimed at family viewing times, with the first advert appearing in ‘We Bought a Zoo’ film on Channel 4. Other spots will appear across the Channel 4 network, including air time during the Arsenal vs Liverpool game, which is shown live on BT Sports 1 on the 29th December at 5:30pm.

www.solidor.co.uk