Sales doubled in two years
17th May 2016

Trade and commercial roof glazing distributor LB SUPPLIES says it has doubled its turnover in two years since working with marketing agency Purplex.

LB Supplies sales director Adrian Cooper, said: “Over the past couple of years our marketing activity has been the driving force behind the business and the results are there to confirm it. Working with Purplex has helped us achieve our goals and we look forward to the next phase of growth alongside their expert team.”

The results were delivered through a range of services aimed at increasing brand awareness and generating sales leads. This was achieved by utilising Public Relations to promote the company as the go-to specialist for roof windows, roof domes and lanterns, skylights, as well as conservatory roof accessories.

Purplex has also developed email marketing and direct mail campaigns. Teaming up with sister company Insight Data, Purplex has targeted over 23,000 potential customers using marketing data on builders and contractors.

LB Supplies also invested in a complete revamp of its website in 2014, integrating an e-commerce platform.

Purplex delivered a content marketing strategy that has seen the number of visitors up 470% in 12 months, while the online sales transactions have increased by 750%. Content is constantly added to the website, with positive results across all KPIs, such as the company’s online sales conversion rates, up by 54%.

www.purplexmarketing.com