More stock colours and marketing support
17th May 2016

SPECTUS is offering more colours from stock and additional promotional material as part of its new ‘Chasing Rainbows’ campaign launched by to help fabricators and installers get the most out of the growing demand for woodgrain and colour finishes.

“Consumers are demanding more and more woodgrain and colour finishes and we want to be sure our fabricators and installers can react quickly and easily to ensure they can all make the very most of this powerful trend,” said Brand Manager Carmen Velilla.

“We already have a very comprehensive range of woodgrains and colours, and now we are backing up that offering with a more streamlined service as well as a wide range of additional marketing materials that installers can order to promote the range proactively to the end user.”

Epwin Group Sales Director Wolfgang Gorner added: “Foiled sales now account for at least a quarter of the market and the figure is still growing, so the opportunities are very significant. Woodgrain and coloured frames can mean higher margins for fabricators and installers but the market also demands choice and speed if they are to make the most of this trend.

“At Epwin, we have invested £1.4million in a new finishing plant which not only addresses choice with a wider range of colours but also speed with a dramatic cut in lead time through a much wider range of stock lines. Also, the elimination of minimum order sizes will be welcomed by fabricators of all sizes.”

http://www.spectus.co.uk/trade/products/spectrum-colour-range/