Ceiling system reaches record sales
17th March 2015

Sales of Ultraframe Livinroom, the original perimeter ceiling system have reached record levels since its launch four year ago and retailers promoting the system say they are experiencing ‘significant’ profit uplift.

Livinroom was the first component in Ultraframe’s recent product development strategy, designed to bring the retailer a mix of value-added components to enable them to deliver every style of build from a simple lean-to structure to a complex, solid roof extension. Livinroom is still the only configurable ceiling system that can accommodate widths up to 1.2m.

Ultraframe Marketing Director Steve McIntyre explained why he believes Livinroom is such a success story: “Trust plays a significant role in the successful adoption of our roof components – none more so than in the adoption of Livinroom. It was the first ceiling system into the market at a time when our network partners needed something fresh for the consumer but the critical element in every component we develop is that it allows the retailer to make significant additional margin. Our retailers fully appreciate that every component we develop is designed to maximise the profit of every installation and create a unique and beautiful space, one of our network partners recently reported that 70% of its roofs now incorporate Livinroom – adding significant cash to the bottom line.”

Livinroom was the first fully configurable perimeter ceiling system and paved the way for other building-component developments from Ultraframe including cornice, Loggia, Livinroof, Realroof and most recently UltraSky.

www.ultraframe.co.uk