There's no business like show business
17th June 2014

The Veka UK Group took an expansive stand at this year's FIT Show with a host of new products and services unveiled. The team not only showcased the brand new innovative Imagine Bi-Fold Door System, but also launched the new 'Approved Installer' scheme to the industry as well as showcasing a host of other new window and door systems from The Veka UK Group.

The Veka UK Group's Sales and Marketing Director Colin Torley explains: “We chose to launch a number of our newest products and services at The FIT Show because it is the biggest event dedicated to our industry. We knew it would be extremely well attended and that our offering would be relevant to virtually every visitor.

“The new Imagine Bi-Fold Door was undoubtedly the 'star of the show' for us, and received a huge amount of attention. This is a product that we are extremely proud of, so it was great to see everyone taking such an interest. Installers appreciated that this bespoke system has all the hardware housed within the profile and that the door offers a host of benefits to installers and homeowners. The French Door from the Imagine range was also extremely well received, with visitors admiring its flush finish and innovative features, while our next generation M70 which takes the Matrix system to the next level (and will be available in 2015) attracted great attention too.

“Our slightly tongue-in-cheek marketing campaign also attracted a lot of visitors to Stand 150! We had people specifically seeking out 'Colin's Angels' to see how they could advise on everything from marketing to commercial work and much more.

“The Show gave us the opportunity to talk to customers old and new, so we were able to explain how installers and fabricators can build a better business with The Veka UK Group.

“We received lots of positive feedback about the new installer initiative with lots of enquiries about becoming a Veka or Halo Approved Installer. The FIT Show was a great platform for us to discuss the many benefits of this new scheme. We directed installers to visit the new website www.fab-match.com where they can be paired up with their perfect VEKA UK Group fabricator partner - for a lasting relationship!”


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