Prince Fluffy wins the vote for trade centre charity
17th January 2017

A charity set up to help animals in Cairo’s pyramid district is £1,000 better off, thanks to a charity Christmas initiative by Trade centre group Stevenswood.

For the third year running, the company asked its Facebook followers to vote for their favourite charity and the money is donated to the organisation that gets the most votes, instead of the company sending Christmas cards.

CEO Ron Hepburn explained: “This year, it went ballistic. I watched the numbers grow over the holidays. In the first 48 hours, we’d reached more than half a million people! We had reached more than 1.2 million when we closed the competition, and we had nearly 18,000 comments with people’s favourite charities.”

The winning charity with 1,462 votes was Prince Fluffy Kareem. The UK based charity supports the work of Marte and Sherif helping the working animals and their owners in the pyramid area in Cairo, Egypt.

Emma Thompson, the charity’s President said: “We are very grateful to Stevenswood for their generous initiative to help a charity! PFK provides free services, ranging from feed to medical treatment, to the working animals by the pyramids in Cairo. Thanks to Stevenswood we are now able to help even more animals and by extension their low-income owners.”

The results are on Facebook @stevenswooduk