Visual changes
17th January 2012

The NSG Group has announced that it is changing its visual identity to support the company’s international presence and geographical expansion as it moves into new areas of glass technology. To reflect these changes, the Group has been looking carefully at the way it presents itself to the world. The objective has been to simplify the company image, retain the valuable Pilkington brand name and develop a new visual identity for the NSG Group.

A new image for the NSG Group is being introduced that will help employees, customers, suppliers and other stakeholders recognise the NSG Group as a single and distinctive company, while at the same time retaining the valuable Pilkington brand name.

The new NSG Group brand identity has been created to capitalise on the Group’s position as a global leader in the glass and glazing markets for automotive, building products and specialty glass. The NSG Group mark, as shown above right, is the single top level identity for the Group’s operations.

There are no plans to change the use of ‘Pilkington’ in many of the company names, so Pilkington United Kingdom Limited remains the company’s legal entity in the UK, but when ‘our Group’ or ‘our Company’ is used, it will refer to NSG. The company will begin the transition to the new identity with more evidence of the NSG Group logo on company premises, marketing material, stationary and so on in due course.

At the same time, ‘Pilkington’ will be used as a ‘product brand mark’ to market products in the range. So product names such as Pilkington Activ™, Pilkington K Glass™, Pilkington energiKare™ and other product brand names will remain the same and the former Pilkington ‘horizontal’ logo as shown above left will represent the Pilkington brand and will be used in association with the primary NSG Group mark in marketing materials.

The existing product range, service levels and customer commitment remain unchanged.