‘Quick Step’ sponsor
16th October 2018

DECEUNINCK has announced that it is to become title sponsor of the Deceuninck - Quick Step World Tour cycling team, said to be ‘the world’s No 1 cycling team. From next season, the Deceuninck logo will be prominent on the jersey of a number of team members.

Group CEO Francis Van Eeckhout said: “We are delighted with this powerful partnership in international cycling, one of the most popular sports in Europe and emerging worldwide. This high valued sponsorship offers plenty of commercial opportunities for Deceuninck and all our customers. I am confident this is a new milestone for the company.”

Jérôme De Bruycker, marketing manager Europe, added: “This will be a real game changer leading to a series of marketing campaigns that will exemplify our passion for innovation, ecology and design. The continuous media attention throughout the whole year will strengthen our Deceuninck brand and will support us and our partners to be the preferred choice of the customer.”

Patrick Lefevere, Team CEO replied: “Over the years, we’ve shown that we are one of the major players in the sport and our results guarantee both exposure and international visibility. Last but not least, the structure and services we provide to our partners help them create a strong marketing platform so they can give their customers a complete and exclusive experience.”