Network Veka is out …I.N. is in
16th May 2017

Network Veka has revealed further details of its major rebranding read story including the change of the organisation’s name to Independent Network and a new logo incorporating the Veka diamond along with the new name and the initials I.N.

The Veka UK Group Marketing Director Dawn Stockell said “Our ‘recipe’ – our brand purpose and values – remain unchanged. That said, the evolution of our brand identity shows that we are more consumer aware; we know what customers want and we are adapting our communication to better resonate with their needs. We’ve done much to redress public opinion in the industry with our many loyal customers.
However, the mistrust that still exists elsewhere makes Independent Network – still powered by Veka – as relevant as ever!”

Working with a consumer research agency together with a brand strategy house, Independent Network’s brand identity was created to promote the trust that consumers place in independent local companies over faceless national corporations. Members heard at the launch that the research confirmed that ‘the Network Veka recipe is fully aligned to consumer needs and exactly what they are looking for, however its packaging required improvement to better engage with homeowners.’

Karen Lund, the group’s Head of Partner Programmes added: “The progression of Network Veka into Independent Network is the latest instalment in an incredibly exciting story for the top tier of our installer support offering. The last few years have seen our best-ever sales figures; a doubling in numbers for our affiliate supplier programme; and the remarkable milestone of £1bn in sales since Network Veka was established. With Independent Network, we aim to achieve truly nationwide coverage, and I look forward to welcoming yet more elite installers into the fold!”

www.networkveka.co.uk