Step by Step to Success

Ultraframe is renowned within the industry for the varied and high quality range of samples and marketing support materials which help to set users of the market leading system apart from their competition and secure sales. Tools available range from personalised retail brochures, bespoke showroom point of sale material, right through to the industry’s most robust and successful accreditation scheme, the Ultra Installer Scheme.

Combined, these tools make for a very powerful proposition for installers to put to homeowners and help them to understand why they should choose an Ultraframe roof for their conservatory and have it fitted by an independently approved Ultra Installer. Undoubtedly, once the deal is done, it could be assumed that the job of the systems company is done, after all, their product is now sold. Not with Ultraframe. To ensure that their customers can provide an outstanding service throughout the entire conservatory buying process, a range of after-sales marketing tools then ‘kick-in’, assisting both the homeowner and the installation company.

The Step by Step Guide (to building your conservatory) is available to users of the Ultraframe system and contains clear imagery and easy to understand information to explain the construction of a conservatory in 33 steps. This is a great tool for use during the sales process, helping consumers to fully understand what will happen around their property during the construction process so there are no nasty shocks when skips etc are delivered onto their driveway. Knowledge is power, and a company that uses this guide will have a customer who is confident about what is going to happen, meaning there should be less room for confusion and possible disagreements.

The step by step guide is also a great help after the deal is signed. The latter section details how the homeowner can help to ensure that the project goes smoothly by offering useful tips about notifying their home insurance company and neighbours, considering access and parking and removing any items from the garden which may get damaged. It also advises the steps which a professional installation company will undertake prior to commencing installation. A knowledgeable conservatory buyer is much more likely to be more relaxed about the process because they understand what is going to happen, and this should be conducive to a better relationship between the buyer and their installer, leading to a happy, satisfied customer.

Ultraframe also provides tools which are useful for the installation company after the sale is agreed. One of the most important of these documents is the Ultraframe Surveyor’s Guide – a 32-page reference document which contains everything that a surveyor will need to consider in the design of the conservatory, and although solely a conservatory roofing supplier, Ultraframe’s guide covers every aspect of the design:

Surveying the site
Site survey checklist
Designing the base
Designing the frames
Designing the Ultraframe roof
Planning Permission and Building Regulations

By referencing this important document prior to each survey, and photocopying the checklists for use on site, surveyors can ensure a ‘right first time’ installation every time. As well as considering the practical side of the installation, the guide also explains how good surveyors discuss issues raised with the consumer before they get into dispute. Good communication is key at every stage of the conservatory buying process to ensure satisfied customers that will generate all-important recommends for future business. It is important to consider that a conservatory is something many consumers will purchase only once in their lifetime and without clear guidance from their installation company it can be a confusing process to understand. Retailers who keep consumers informed every step of the way will undoubtedly enjoy a better reputation and higher levels of referrals – always a vital source of new business but even more valuable in today’s tough trading environment. And remember – the retailer is deemed to be the ‘expert’ and must act like that at all times. Onerous contractual clauses and dubious waivers will lave you exposed if a contractual dispute ends in a court battle!

Of course, not only is this support available via Ultraframe’s outstanding range of literature, but technical support is also offered, with on-site assistance available when required to help with tricky or first time installations. The Ultraframe trade website also features key technical information on each of the popular roofing systems, along with downloadable installation and technical guides for a quick point of reference.

So, whilst it is imperative to carefully consider the products you use, choosing the best available to ensure a successful installation, it is also clear that to ensure success from the homeowner’s point of view, clear communication, using a range of tools is a key factor. For further information about the market leading Ultraframe conservatory roofing system or its extensive range of support material visit www.ultraframe.com or call 01200 443311.