Light grey grows
16th April 2019
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Composite door manufacturer APEER has responded to demand by repositioning Light Grey from its premium colour range into its standard offering.
Marketing Manager Linda Tomb explained: “Light Grey is proving to be a popular inside door colour choice among our customers, often complementing our darker Anthracite Grey on the outside. After watching the stock levels for a while and noticing a continuing trend, the decision was made to start supplying pre-foiled units in the shade.
“Consequently, both our factory and customers benefit; we no longer need to spray the frames, saving time, and they don’t carry an additional paint premium.”
The company says light grey is so popular because it is an ideal carrier for almost any other colour on the wheel and in narrow hallways, a light coloured door keeps imagined space at a maximum.
Apeer now plans to analyse its customer colour choices on an ongoing basis; if additional colours take off in the same vein, there is scope for widening its standard line of pre-foiled doors, further.
www.apeer.co.uk
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