Marketing upgraded

Lister Trade Frames has redesigned its ‘Elitis’ branded literature.

Listers said that sharpening the message and the visual appeal of its marketing range will help its trade partners to win extra sales.

“It’s not just a face lift,” said Listers MD, Mark Warren, “We have made some enormous advances to our product offering this year and we needed to reflect this in the Elitis Installer presentation materials.”

Earlier in the year, Listers moved to an A Energy Rated window as standard, and added a new 15-year guarantee without adjusting its price.

“We really do offer a complete package of energy efficient products in PVCu and aluminium and we always provide the complete range of sales and marketing materials for customers to use,” Mark said. “This has been one of the major factors in new trade customers joining us. We think that it’s just as important to provide effective marketing for customers as it is to produce excellent products and service.”

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www.listertf.co.uk