ASSA ABLOY ANNOUNCE DEDICATED TRADE FOCUS
15th July 2014

Assa Abloy Security Solutions has appointed a new Managing Director as it announces its decision to focus solely on trade customers.

Eryl Jones has been appointed to the role of Managing Director of Assa Abloy Security Solutions, with his predecessor David Wigglesworth heading up the new specification division of Assa Abloy UK.

In the year that the company celebrates its 20th anniversary, the announcement comes at a time of change for the Midlands-based manufacturer.

The restructure of the Security Solutions division, which includes Adams Rite, ASSA, Trimec® and UNION is designed to continue to build on the success of the well-known product brands.

Under the leadership of Eryl, whose previous position as Commercial Manager has provided him with extensive experience and knowledge of the trade sector including builders’ merchants, OEM, architectural ironmongers and locksmith channels, the team will now have increased focus on developing its relationships and offering for the trade.

Speaking on his appointment, Eryl said: “Traditionally Assa Abloy Security Solutions has always had a very strong product portfolio, with heritage brands such as Union and industry leaders like Adams Rite. Over recent years we have been adapting to the increase in projects requiring a total solution, leveraging the combined strength of all our brands and products. We considered the time was right to create a separate specification offering and division where this market could be fully explored.

“Consequently, its creation has led to a renewed focus on our core trade customers. As a division we will now solely be working with our trade customers and one of the things I’m keen to progress in my role as Managing Director is realising the full potential of our brands and defining a product portfolio that helps our customers win business in new markets and create new revenue streams.

“We will continue to work closely with the specification division to deliver the best service and value for our customers, and I am personally looking forward to exploring new opportunities with our trade customers.”

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