Bowater door buyer starts to ‘shout’
14th March 2017

The first result of Birtley Group’s acquisition of Bowater Doors from Veka has emerged with the launch of the ‘Bowater by Birtley’ brand of composite, fire, flood and steel doors and is set for its first full unveiling at the FIT Show.

The former Veka operation was bought over a year ago Read Story but, as Birtley’s National Sales Manager (Doors), Kevin Kiernan explained: “we didn’t want to shout about it until the integration was complete and we were ready to deliver …Now we are!

“As is inevitable in any large-scale culmination of brands, there was a lot of work to do when Birtley Group first acquired Bowater Doors. We needed to combine the Birtley and Bowater ranges, integrate the new Bowater by Birtley offering into our production processes and get buy-in from the entire team. This has now been achieved.”

He added that significant investment has been taking place at the company’s Co Durham facility, with new machinery including a paint line.

He concluded: “Our door offering brings together the best of Bowater’s reputation for excellent quality, service and a personal touch, with Birtley’s resources to provide technologically advanced doorsets.

“The composite door range alone offers more choice than most with both 44mm and 68mm available, a range of doors to suit all budgets from commodity to high end and a wide range of colours thanks to our in-house paint line.”

https://www.birtleygroup.co.uk