‘Everyone's Going...’
14th February 2012
Industry Leaders Back Brand New Industry Event; Company Heads Appear In First Advertisements And Marketing.
More than 30 of the UK window, door and conservatory industry’s leading companies have signed up as exhibitors at The FIT Show, the brand new business event that will take place in April 2013.
Beginning in December strange messages began appearing on Twitter announcing ‘I am going’ and ‘Everyone’s going’. It can now be revealed that these were teaser messages from the first companies to take exhibition space at The FIT Show, the first national event to be launched specifically for the home improvement glazing sector and aimed squarely at fabricators and installers.
The ‘Tweets’ were echoing the powerful ‘Everyone is going…’ theme of the huge advertising and marketing campaign that is being used to launch The FIT Show (for Fabricator/Installer/Trade), which will take place on April 16, 17, 18 2013 at the impressive Telford International Centre.
Some of the industry’s top brands have signed for exhibition stands at The FIT Show, which by the time it takes place will be the first national show of any type for the glazing industry for almost 3 years. Response to the event has been overwhelmingly positive with the following companies already booking space:
Conservatory Outlet; Custom Glass; CWG Choices; Door-Stop International; Edgetech; Elumatec; FUX/White Extrusion Machinery; Insight Data; Liniar Windows/HL Plastics; Lister Trade Frames; Mila Hardware; Pilkington; Prefix Systems; Promac Group; Quickslide; Solidor; Synseal; Universal Arches; Windowlink; Zoom Conservatory Systems; Tuffx Processed Glass; Anglo European; Totali Timber Solutions; Eclectic Systems; Deceuninck; and Bison Trade Frames.
The Right Event, At The Right Time…
The organisers claim that they will take a fresh approach to the event appropriate to the industry of the 21st century, offering ideas and working solutions designed to work in the real world. Additionally The FIT Show has been tailored to the needs of exhibitors and visitors following industry research and is being staged and managed by people that are passionate about the industry, who have put a top team in place to ensure the event is slick and efficient to visit and take part in.
The research revealed that 95.2% of respondents would like to visit a national window, door and conservatory trade show and 93.6% believe the industry would benefit from such a show. It also gave a clear indication, say the organisers, that the needs of those attending are simple and clear cut: Attendees want to see a comprehensive spread of relevant exhibitors showing a large range of new products. Networking was also high on the list as were seminars and presentations that offered new marketing ideas, all of which will be found at The FIT Show.
The FIT Show: Designed for our times…
Co-founder of The FIT Show Matthew Glover explained that a new approach has been taken on every aspect of the event, which has been designed for the 21st century and the market conditions companies are facing today: “Visiting will be convenient and rewarding, with key features such as ease of access, free Wi-Fi and free parking with more than 1,500 spaces adjacent to the halls. Entry is free, and visitors will be helped by expert and friendly ‘FIT Girls’ to ensure they get the most from their visit. There are even free bacon butties and tea for those arriving early,” said Matthew.
Exhibitors have found the proposition appealing, as the response from the market has confirmed. Matthew says “Exhibiting has been designed to be affordable, convenient and inclusive: bring your graphics and messages, turn up and show! There are no hidden costs, there is convenient access and an organising team that wants exhibitors to have a great and rewarding experience.”
Show co-organiser Paul Godwin says that the window, door and conservatory industry has faced some tough challenges in recent years but the home improvement window, door and conservatory market continues to be worth £3.7 billion, according to the latest Palmer Report. “Most markets of this size enjoy their own annual showcase,” Paul explained. “It continues to be a dynamic, vibrant industry that is constantly changing and demanding new ideas and energies. The FIT Show is designed to provide information, ideas, inspiration and a powerful forum for fabricators, installers and the trade to come together in a friendly, creative environment – that will also be fun too. For example we plan to include competitions to find Britain’s top double-glazing sales person and the industry’s best fitters. Enter, if you think you’re good enough!”
At one of the UK’s best venues…
The FIT Show will be held at the Telford International Centre (TIC), one of the UK's best event venues. Located in the centre of England just 15 minutes from the M6 motorway, hundreds of car parking spaces adjacent to the venue door allow visitors to be inside the halls within minutes of parking, significantly reducing total travelling times.
Facilities within TIC are superb, with well-specified exhibition spaces, dozens of smaller syndicate rooms, a comfortable climate controlled atmosphere and superb visitor facilities throughout. Matthew Glover explained the choice of the venue: “Our research showed a clear preference for the Midlands following which we visited and researched every venue. It immediately became clear that the Telford International Centre was the best venue for The FIT Show. In addition the hundreds of reasonably priced hotel rooms in the area make it affordable and convenient for visitors to stay over to make the most of their visit to The FIT Show.”
Backed by a Huge Marketing Budget…
One of the most powerful, dynamic and effective promotional campaigns the industry has ever seen will ensure the whole industry knows about The FIT Show and why it will benefit them to visit.
Dynamic advertising and promotional messages will bombard the window, door and conservatory industry in the months leading to April 2013. The FIT Show is using a combination of print, online and social media to ensure every decision maker in the industry is reached through a relentless, creative and inspiring campaign.
Visitor promotion will commence in the autumn 2012 to ensure every fabricator and installer in Britain knows about The FIT Show.
paul@fitshow.co.uk.
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