Price freeze promise boosts door sales
14th April 2015

DOORCO’s announcement earlier this year that it was holding prices until at least the end of 2015 and also improving its products across the range has resulted in an immediate and substantial increase in sales.

The phones began ringing as news of the announcement spread, resulting in a net sales increase of more than 20% for the month of March, with interest across all products.

General enquiries stimulated by the price and product improvement enquiries became orders, says Doorco’s Dan Sullivan, when other details of the company’s trading policies were disclosed: “The price guarantees for the whole of 2015 attracted a lot of interest,” explained Dan, “but when we also explained that we were not insisting upon long supply contracts to guarantee prices, as is often the norm with other suppliers, the interest became orders.

“We believe in a simple and transparent approach to our customers. Our products are well established in the market now and have an excellent reputation for quality and appearance,” said Dan. “What we are establishing now is a reputation for giving our customers exactly ‘what it says on the tin’. Great service and flexibility, a large choice of options including colours through our own paint line and delivery when customers expect them.”

Doorco created interest with its announcement that it was guaranteeing no price increase throughout 2015 at least, when other suppliers were announcing price rises. The company could guarantee prices, it said, because of the investment in efficiencies it has made during the past 18 months.

Coupled with improvements across the range that included modified, thicker skins in anticipation of Approved Document Q in addition to all products passing the ‘key thumb’ security test, the announcement triggered the increase in sales which, at the time of writing, was continuing through April.

www.door-co.com