INVESTMENT IN BETTER TRAINING WILL CONVERT HIGHER VALUE SALES ACCORDING TO ULTRAFRAME
13th May 2014

Roof manufacturer Ultraframe is known for its market-changing new product development strategy but to further enhance the sales opportunity for its network partners Ultraframe has developed a unique sales training course which they believe will power the industry on into the next phase of growth by meeting the needs of the modern consumer. The training package, which has been developed in partnership with direct sales guru Paul Clifton, is being delivered by newly appointed training manager Andy Lewis.

Commerical director Joe Martoccia explains why investment in training will have a significant impact on the sales performance of its network partners: “We’re not suggesting that our retailers don’t know how to sell, far from it, what we are trying to deliver is a new way of selling the new evolved products today’s conservatory and glazed extension buyers really want, in fact the training package has been developed with input from a number of our retailers.

“It’s simple, at the very core of our new product development strategy is the desire to meet the needs and wants of the modern home owner who aspire to better thermal performance, usability and cutting edge design. These factors are often over looked in the conventional sales process and consequently so too are the many solutions we have in our continually evolving product range, which often could help meet the homeowners demands, close the sale and drive higher sales values.

Andy Lewis adds “We have trialed this training course amongst a select number of customers, the feedback has been tremendous and has helped us fine tune the package which includes some really novel message delivery and sales tools, available digitally or in hard copy. I have been impressed with the core selling skills I have come across in the industry so far, I see our role to enhance these skills and provide a fresh approach to pitch new and higher value products.

The courses are designed to meet the needs of the busy retailer with either open or tailored courses at the Ultraframe HQ in Clitheroe or in the field.

For more information please contact your Ultraframe or Quantal account manager or Andy Lewis direct andy.lewis@ultraframe.co.uk