Weekly Email News for the Glass, Glazing & Fenestration Industries

Roof window company scoop six awards
13th June 2017

The Glenrothes-based company VELUX® has won ‘marketing team of the year’ at the Marketing Society Star Awards held in Glasgow on Thursday 8 June, along with a gold and two silver awards for its campaign to promote the benefits of its roof windows in single storey extensions to homeowners, installers and architects. It also scooped a silver award for the successful launch and roll-out of its white-painted window range. 
 
The VELUX team took a further two gold awards at PRCA Scotland DARE, held in Edinburgh on the same night, for its extensions campaign. Both ceremonies celebrate the best in PR and marketing.
 
Jim Coates, Commercial Director of VELUX, said: “The haul of awards was a true team effort. Not only did we successfully roll-out a brand new product range of white-painted roof windows as standard, a bold move in a market dominated by pine for decades, but our single storey extensions campaign was launched at a time when Brexit had delivered a big knock to consumer confidence.
 
“By educating and inspiring homeowners on the benefits of adding VELUX roof windows to their extension project, we increased demand within the market.
 
“As market leader, we strive at all times to live up to and surpass our customers’ expectations by constantly developing innovative and attractive products that help create better homes with daylight and fresh air through the roof, and grow the market.
 
“We are very proud as a business to have grown the demand for roof windows in the market. We’re already building on these results and are aiming to deliver further growth in 2017 across all our core home improvement markets, including loft conversions and flat roof extensions.”
 
www.velux.co.uk

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