‘Building your brand, builds ours’ 
13th January 2015

Deceuninck’s 2015 marketing campaign is developing its customer-first strategy even further through a series of new adverts.
 
MD Roy Frost explains: “The last 18 months have been fantastic for us. We’re back on the map as a leading Sysco (systems company) and our customers are growing. But nothing stands still, so our agency MRA Marketing has created a new concept to communicate our customer focus message. MRA researched our fabricators and said they are extremely passionate about Deceuninck and great ambassadors for the brand so we should let them to do the talking for us. The campaign asks long standing customers what they like about Deceuninck, what makes them stay for so many years. And we ask customers who’ve switched: ‘Why Deceuninck?’”
 
Deceuninck understands the importance of helping to build its customers’ brand, he explains. Its new marketing package of brochures, websites, POS, and animated videos is tailored to promote the fabricators’ and installers’ brands, and help them sell. Innovative products backed by reliable service means customers get what they need, when they need it.
 
Roy continues: “We are very different from other Syscos. All are good, but being good doesn’t help you stand out and sell. Your products, support and service need to be outstanding. It’s no help for an installer to tie their local retail brand to an - unknown to the consumer - B2B Sysco brand. So, while others promote their heavily Sysco-branded installer schemes, Deceuninck is doing the opposite. Our way is to build our customers’ brands and by doing that, we build our own business. The sign-off on our new adverts - Building your brand, builds ours - sums up Deceuninck’s unique growth strategy. Our customers are the stars, not us.”
 
The new campaign starts with Tanya Clarke, Managing Director of fabricator Welglaze Windows Ltd, who switched to Deceuninck because, “It is going places. It has a clear direction, is extremely supportive and encouraging, and has a great team. They work with us and are committed to helping our business grow. It's a true partnership."
 
 
www.WhyDeceuninck.com @Deceuninck_Rob.