12th September 2017
INSIGHT DATA has added new design features to STEM, its new integrated email marketing platform for Salestracker.
STEM users can now design and build email campaigns using the platform’s ‘drag and drop’ feature, complying assets, textboxes and calls to action to create email marketing campaigns. Users who are confident with coding can either create their campaigns in HTML or use one of STEM’s dynamic email templates.
General manager Jade Greenhow said: “STEM has been designed to help customers connect with prospects much faster and easier by delivering a powerful email marketing platform within Salestracker to take advantage of our unrivalled industry-specific prospect data.
“Developing and enhancing our design suite is the next step in that commitment and allows users to build their campaigns with ease without any in-depth computing knowledge.”
STEM enables systems houses, fabricators and component suppliers, instead of exporting data from Salestracker to use in a third-party email marketing platform, users can design, build, test and send campaigns from within Salestracker and then track any responses, leads or enquiries.