Colour ‘heading for half’
12th November 2019

ALUPLAST has said colour, including its new Jet Black foil, plus its Woodec woodgrain collection, now account for more than 40% of its UK sales and are expected to reach 50% in the coming year.

Director of sales and marketing Ian Cocken said: “Finish, foils and colour are key drivers of growth in the UK window industry - particularly in the second-time replacement market.

“It’s nonetheless competitive, which means that the detail matters. Offering access to a ‘true’ matt black finish as an alternative to palisander black, delivers a very strong USP to installers.

 “Continuing investment in our offer is allowing aluplast to bring an incredible range to the UK, also exploiting economies of scale and innovation to do so very competitively, both in terms of price point and lead times.”

www.aluplast.co.uk