Truframe tracking the future
12th June 2012

Trade fabricator Truframe is the latest major industry supplier to adopt Salestracker, the online prospect database from Insight Data.

The company manufactures over 2,000 frames per week and Salestracker will form a key role in Truframe’s continued growth. According to sales director, Steve Lane, the unique way in which Insight collects and manages data makes all the difference;

“Like many companies we were guilty of using Yellow Pages, the internet or old contact lists to find new customers. But we wasted so much time and money as the information was always out of date, companies had moved or gone bust and many companies just didn’t fit our target customer profile. Salestracker has changed all that, putting only the most relevant potential customers at our fingertips.”

Salestracker means Truframe’s sales team spend more time in front of the right potential customers and less time visiting time-wasters. “Salestracker enables us to target new customers precisely, by product usage, brand loyalty and even volume. As it’s web-based and can be accessed via any internet-enabled device our sales team don’t waste time if they get to an appointment early – they just log-on and pull up a list of contacts to call.”

www.insightdata.co.uk