GGF consumer site ‘surpassed targets’
11th October 2016

The Glass & Glazing Federation has declared its MyGlazing.com consumer website a resounding success with over 100,000 unique visitors and over 27million ‘opportunities to view’ in consumer press.

The figures were announced at the organisation’s Members’ Day where James Lee, its Director of Marketing and Communications, said the site had surpassed the online and PR targets set at its launch a year ago.

In his presentation in Birmingham’s Botanical Gardens, he said: “It’s been a phenomenal year with so much activity on MyGlazing.com. Our Marketing team has been very consistent with their work on the project and deserve a lot of credit, but we are also indebted to three specialist agencies who have helped us on the web development, consumer PR and search engine marketing.

Next year we are aiming to double the online audience and of course re-direct more homeowners to consumer facing GGF Members.”

He said MyGlazing.com had earned:

• Over 100,000 unique visitors
• Over 130,000 sessions
• Over 42 million page impressions
• Over 27 million “opportunities to view” in the consumer press

In addition to the web statistics, he credited the GGF Marketing team and supporting agencies, who combined to create:

• Nine new web sections
• Seven online features (including the MyGlazing.com blog, the national Window with a View competition and new Energy Savings Calculator)
• 42 pages of advice, guidance and news
• 18 free brochure downloads
• 320 product images
• 301 brand logos
• 150 Window with a View competition images
• 567 company profile pages
• 122 news articles

MyGlazing.com is now attracting over 5000 consumers per day and is also currently in the running for 8 different awards from several different awarding bodies including the Construction Marketing Awards (CMA) and the G16 Awards.

www.myglazing.com
http://www.ggf.org.uk