Weekly Email News for the Glass, Glazing & Fenestration Industries

Customer workshop
11th July 2017

Some 150 REAL ALUMINIUM installers attended a one day customer workshop at Customade Group’s headquarters in Stonehouse, Gloucestershire and the group, which launched the brand last year, says it expects a further 100 to attend one of its sessions by the end of 2017.

Group marketing director Claire Miller, explained: “Real Aluminium is one of the industry’s fastest growing brands with hundreds of installers coming on board to take advantage of the sales and marketing support on offer. We’re well on course to engage with as many as 250 people through these sessions by the end of this year.

“The message at a Real Customer Day is that aluminium doesn’t have to be arduous and it really is as easy as child’s play to make the move towards aluminium. The response, both from aluminium veterans and newbies, has been terrific and installers unanimously agree that Real Aluminium has delivered a fantastic boost for their businesses.

As part of their customer experience, installers visit Real Aluminium’s purpose built 72,000 square foot factory. Customers are also guided through all the traditional and digital marketing resources available to help them increase their number of sales leads.

www.real-aluminium.co.uk

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