CO tags consolidation for record sales
11th February 2020

Conservatory Outlet has posted sales of over £21million for 2019, the highest figure in the company’s history and 10% (£2million) above its 2018 figure.

The Wakefield-based fabricator at the centre of the UK-wide retail network attributes the growth to the directors’ policy decision to focus on refining and developing its product portfolio rather than seeking to grow the network with new members.

Part of this was the expansion of the ‘Extreme’ brand in July 2019, with the launch of the Extreme Solid Core Door as well as a new lightweight flat roof extension.

In addition, an increased focus on providing sales leads to Conservatory Outlet Network members led to the appointment of a new digital marketing agency, DigitalKOG, which works solely with network members to maximise web traffic and generate enquiries.

The company has continued to invest in the company’s 60,000 sq ft manufacturing base. During the summer, Conservatory Outlet purchased two new bead saws in a bid to improve quality and accuracy, as well as an Urban SV800 Cleaning Centre.

Managing director Mick Giscombe summed up: “Despite what had been an uncertain year from a political standpoint, we’re thrilled with our sales performance across 2019. After a couple of very hectic years, we took the decision to step back and focus on nurturing our existing members and developed strategies to ensure their growth.

“Through product launches, operational improvements and increased marketing support we felt confident that we could offer further value to our members, and our sales figures are testament to this.

“A huge amount of credit has to go to each and every one of our network members; without their talent and hard work we wouldn’t be where we are today. They are each experts in their field and truly buy into the collaborative nature of the Conservatory Outlet Network. We look forward to breaking records once again throughout 2020.”

Pictured: Mick Giscombe, right, with CEO Greg Kane