Combat tough times

Bluegeni Proximity Marketing Solutions allows businesses to connect with consumers using the device that none of us are ever without – our mobile phone.

Ninety percent of mobile phones currently in use feature Bluetooth technology and 75% of those phone owners have this facility permanently enabled. Installers can harness this technology to send offers and product information to mobile phone users up to 300m from their showsite. Examples of offers may be Bogof on windows, free upgrades on conservatory roof glass, free foils, etc. Messages may also be used to increase footfall into showsites, allowing more traditional marketing and salespeople to take over once they are there.

Jason Holden, managing director of Bluegeni Proximity Marketing Solutions said: “Bluegeni is a fantastic new way for retail installers within the glass and glazing industry to drive business during these tough times. Recent trials have seen outstanding results with success rates on voucher redemption schemes of up to 27%. While the technology used in Bluegeni devices is state-of-the-art, setting up campaigns is very simple and as there is no cost per message as with text/SMS marketing, it is also extremely cost effective.”

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