First outing for growing group
11th April 2017

The team from POLYFRAME will tell FIT Show visitors how it will be evolving (stand H30) as the claimed UK’s largest PVC-u fabricator and the only one to offer five PVC-u systems.

Following its merger with Customade, Polyframe now offer five PVC-u systems from Veka, Halo, Eurocell, Rehau and Duraflex.

Customade Group sales and marketing director Gareth Thomas explained: “It’s the first major industry event since Polyframe merged with the Customade Group and we want to share with everyone what Polyframe can now deliver.

As the UK’s only five-system fabricator, we can now bring the widest choice of PVC-u systems from one source. This allows installers to choose the best system to suit their individual needs and gives them the flexibility to pick one system for the higher end of the market and another more competitively priced system for the trade market.

“The Polyframe formula extends further though and we’ll be talking about how installers can benefit from a wider variety of colour options available across the systems and new marketing and showroom support to help their businesses to grow.”

As part of its enhanced support package, Polyframe will demonstrating its improved window design and pricing software, which helps customers to easily design and price windows fabricated from any of the five systems from just one package.

Since its merger with Polyframe in February, the enlarged Customade Group is now the biggest fabricator in the UK with revenues of more than £100 million. The group brings together some industry-leading brands and a range of products, which spans PVC-u and aluminium windows and doors, composite doors, aluminium glazed roof products, sealed glass units and specialist glazing.

An extended collection of the Group’s Virtuoso composite doors, including a new composite door will also be on show, including an ‘aluminium-look’ composite door. The product is still under wraps but Virtuoso says the new style is the only one of its kind in the industry, incorporating detailing to replicate the appearance of an aluminium door.Tony Craggs, managing director of Virtuoso, said: “The Virtuoso brand has been growing rapidly and we are really excited to showcase this terrific new door at FIT. I can’t share too much but I can say that it is totally unlike anything else out there.”

www.customade.co.uk