Weekly Email News for the Glass, Glazing & Fenestration Industries

Endurance report record growth in 2016
10th January 2017

ENDURANCE DOORS has hit £1million sales for the first time as part of a record-breaking year with sales touching 40% growth.

November sales were up 63% on the previous year, while December was up 40% on 2015.

Much of the growth has come from an underlying demand from consumers for better performing entrance doors, while the solid-core segment of the composite door market is taking share form the first-generation GRP composite doors.

Product and marketing innovation will continue to drive the market in 2017 and Endurance Doors, part of Rocal Group has already increased its marketing spend on lead generation, to support their customers. The recent launch of Endurance Plus has also taken the brand into a new premium segment, with features based on a 75mm, six-chambered, triple sealed PVCu frame and a 56mm BBA certified solid timber door slab.

Stephen Nadin, managing director of Endurance Doors said: “2016 was an exceptional year for us as we grew close to 40% based on our audited figures. Not only has new business bolstered the figures, but our existing customers are performing strongly, thanks to our polished marketing programme, award-winning customer service and harnessing a product that’s proven, even in the most demanding of locations.”

www.endurancedoors.co.uk

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