Capitalising on rise of mobile search
10th February 2015

Yorkshire based Conservatory Outlet’s plan to build brand new, fully responsive websites for its retailers is well underway. Directors at the company say it is a proactive move that will allow its customers to maximise all commercial opportunities brought about by the digital age.
Over the last decade, the way consumers shop for home improvements has changed, with more and more choosing the convenience of the web before visiting brick-and-mortar sites. And with 53% of internet searches now being conducted on a mobile device, being able to offer a great mobile site experience is becoming increasingly important for all retailers, installers included.

Conservatory Outlet managing director, Greg Kane, comments: “Nowadays, technology enables a rapid change of the modern consumers’ buying habits, which is why Conservatory Outlet invests heavily in effective marketing tools that ensure its network benefits from the most up-to-date commercial approach. Ultimately, this translates into more, and better quality, consumer enquiries.

“Customers now prefer to do their early-stage research online, where they can access product information and company reviews that help them make informed decisions when creating a shortlist of suppliers. This is why we’re focusing on offering a unique, high-quality experience for the visitors on our websites, whether they use a mobile phone, tablet or desktop computer.

“User friendly and versatile websites act as a suitable introduction to the service and product variety on display at our retailers’ regional showrooms, which remain paramount despite advances in online capabilities.”

The mobile websites boast review sections highly regarded by visitors and search engines, which help the regional installers to rank better when potential customers look for windows, doors or conservatories. Designed with busy consumers in mind, the new platforms have a modern, clean look that focuses on high quality imagery, easy-to-read information, and offer various ways to get in touch or request more information. Features such as the dynamic background colour, which changes to compliment every picture, deliver an overall enhanced experience for the visitor.
With the internet being such a rapidly changing environment, the fabricator is constantly working on updating and improving the online strategy for its customers. For some of the longest established members, this will be their third online upgrade since joining the Conservatory Outlet Network.

www.conservatoryoutletdealers.co.uk/
Photos: Fully responsive websites for Conservatory Outlet’s network