BACKING DOOR CAMPAIGN
10th February 2015

REHAU is backing Rocal’s high profile campaign promoting its Endurance Solid and Secure range of composite doors.

Having been a supply partner to Rocal for more than 10 years, REHAU is already supplying outer frames for the Endurance range in its energy efficient REHAU TOTAL70C five chamber profile in a wide choice of colours and finishes. It will also shortly begin supplying outer frames in its sculptured REHAU TOTAL70S profile, to give customers an even wider choice.

As Rocal introduces new branding for Endurance, a dedicated website and a new full colour 64 page brochure for customers, REHAU is preparing for an increase in associated profile sales.

Katrina Earl, the REHAU area sales manager responsible for Rocal, says: “We’re really excited about the new 2015 campaign to promote the benefits of Endurance. It’s a great product with a 48mm solid timber core, a fully reinforced PVC-U frame and full PAS 24: 2012 approval.

“It has huge potential in the retail market with 21 different door styles and 10 glass designs – one of which is even named the Katrina after me! The new branding and marketing support campaign is really exciting because now the product will have the backing it needs to take it to the next level.”

Rocal’s Managing Director Stephen Nadin is equally enthusiastic. He says: “Endurance is a quality product backed by great suppliers including REHAU. We’re investing in this high profile new marketing campaign to raise awareness of the range amongst trade customers and to give them the tools they need to promote it to consumers.”

www.rehau.co.uk