Record month at Ultraframe – more consumer leads in January than ever before
10th February 2015
January 2015 has seen Ultraframe generate a record number of consumer leads compared with any other month in the market leaders 30-year history. Despite what is usually a quieter trading month for most of the conservatory roof industry, Ultraframe has bucked the trend following the delivery of a high-impact and focused consumer campaign to underpin the launch of its replacement roof system – LivinROOF.
Steve McIntyre, Ultraframe marketing director comments on this significant achievement: “January’s figures demonstrate the huge consumer appetite for our roof systems. We’ve invested carefully in delivering campaigns that get right to the heart of the active home improver – a group of discerning home owners that are switched on to the latest home improvement technologies and trends. These results really underpin our ongoing commitment to consumer research – there’s no wastage at Ultraframe - everything we develop is completely in tune with today’s homeowners’ needs.
“We’re always keen to hear from retailers that would like to benefit from high quality consumer leads – as January has proven, there is significant interest in the Ultraframe roof offering and as we enter February, the figures look equally as robust.”
www.ultraframe.co.uk
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