BRITDOORS LAUNCHES INTO COMPOSITE DOOR MARKET WITH ENHANCED PRODUCTS AT NO EXTRA COST
9th October 2012

Having acquired the trade and assets of leading composite door brands Homesafe and Securidor from grouphomesafe earlier this month, the Britdoors Group has been working on improving the products of these two well-known trade names and is now ready to launch into the marketplace as a significant new player.

From the start, with these two brands in its portfolio, Britdoors already lays claim to a significant share of the composite door market. The company has ambitious plans for growth and will be making significant investment in technology, product enhancement and innovation, as well as in improving customer service and product quality, in order to provide the best end-to-end customer experience in the industry. In addition, there will be a focus on supporting trade partners, creating bespoke products for them which will make the resale process to the end-user simpler and more cost effective.

The company’s launch will see both Homesafe and Securidor now offering the extra benefit of a high-tech warm edge spacer bar within all decorative glass units as standard for no extra cost. This means that both door brands will be providing a reduction of up to 70% in condensation, a cut in noise transmission of up to 2 decibels, plus a significant improvement in heat efficiency. In addition to these benefits the company will be offering a 20 year guarantee on its glass which is double the industry norm.

John Cowley, Managing Director at Britdoors Group, comments, “By entering the market place with upgraded products right from the word go we are showing our intent to invest in these two great brands and offer customers the best as standard. We are firmly focused on our customers and their needs and are looking forward to introducing them to many new and exciting products and initiatives over the coming months and years.”

With its production facility in Newent, Gloucestershire, Britdoors claims to be one of the only composite door companies to manufacture doors from start to finish in the UK. Without the need to buy in imported door slabs it is able to have total control of its supply chain, reduce its carbon footprint, carry out its own product development and also create local employment opportunities. All of Britdoors’ products are through-coloured doors offering greater durability. Homesafe doors will be marketed predominantly to the trade sector, while Securidor is being aimed at the social housing market.