Motionlab Chosen To Build Residence 9 Brand For Eclectic Systems
9th October 2012

Gloucestershire-based Eclectic Systems have given Preston digital agency Motionlab full creative responsibility for marketing and branding Residence 9 – the company’s revolutionary new PVC-u window and door system.

Motionlab’s remit will be to strengthen brand communication and increase awareness and demand for this high-end product offering, designed to replicate the features of a 19th century flush sash timber window, amongst both consumers and the trade.

The potential for Residence 9 is considered vast as it is widely viewed as being a genuine alternative and replacement for traditional timber windows hence the utilisation of multiple on and offline platforms to aid promotion, generate sales and entice fabricators to the product.

A newly created website will be one key component in the overall marketing strategy which will also consist of a wholly new suite of B2B and B2C company branded documentation collectively aimed at e.g. installers/fabricators/trade associations/owners of listed buildings/people living in conservation areas etc.

Eclectic Systems specifically selected Motionlab due to their proven pedigree for providing home improvement companies with entire design, technical and marketing solutions that complement one another to help new brands stand-out in a crowded marketplace.

Managing Director of Eclectic Systems Dan Gill commented:

“We have not worked with Motionlab in the past but were so impressed with the creative campaign they have fashioned for The FIT Show that we decided that they should be tasked with producing all our offline collateral and crafting a brand new website which would truly encapsulate the quality and uniqueness of this new innovative product. We were also keen to work with a proven partner who could successfully communicate our brand to the consumer.”