New brand set for FIT launch
9th February 2016
REHAU is set to reveal details of a new brand name and logo - Agila – along with marketing and customer service initiatives at the FIT Show.
In customer service, a new support package launched for Rehau’s network of Authorised Partners which will include a new online marketing portal offering fully personalised support materials. Customers will be able to try out the portal live on the stand and see how they can use it to create their own branded literature, advertisements and showroom displays.
Rehau is giving little away about the product except that there are clues in the name with its links to words like ‘agile’ and ‘agility’.
There will also be a prize draw on the stand every day giving visitors the chance to win a ‘performance’ related experience day.
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