Sharing Veka’s 30 year history
7th June 2016

Lancashire-based marketing agency THE IMAGE WORKS LTD Is joining the anniversary celebrations at The Veka UK Group, having worked for the system supplier for all its 30 years of manufacturing in the UK.

MD Trevor Hind recalled the beginning: “They had just four extrusion lines then, but their international pedigree and UK aspirations were clear. Needless to say, we were keen to work with them from the outset. “Within ten years of UK production starting, the Burnley plant was turning out 11k tons per annum – amazing considering just 1,748 tons were produced in 1986.

“In the early days, Veka worked with a number of agencies – some national – to establish itself as the 'go-to' name for PVC-U systems in the UK. Our versatility allowed us to prove ourselves, firstly with a series of 'one-off' brochure designs, advertising concepts, and so on; steadily becoming responsible for more and more project briefs. We oversaw the original Matrix 70 campaign – the company's most significant product launch at the time – helping it to become the industry standard that it remains today.”

“The '80s and early '90s saw PVC-U systems become the new 'must-have' addition to the home but unscrupulous traders had tarnished the industry's reputation. We're thrilled to have worked with Network Veka since its inception, boosting and maintaining its reputation for quality and ethics. From 20 founder companies, its membership now totals around 140, and few would dispute its position as the original and most respected organisation of its kind.”

www.imageworksltd.com