New site has ‘a strong retail feel’
7th June 2016

DISTINCTION DOORS has launched its new website. Marketing Director Chantel Roach said: “Digital is an essential part of the marketing mix these days and we’ve invested heavily in developing a website that delivers what our customers need. It has a strong retail feel and has been designed to generate lead enquiries for our customers.”

She says the new website has two very clear aims: “We want to build desire for a Distinction Doors product and funnel people to our innovative and interactive DoorBuilder application because this is where people can really start to visualise their new door and get excited about it.”

The DoorBuilder application allows homeowners to design their own door, choosing every element from the design to the hardware. They can even see how it will look on their own home! Once they have designed their door, they can submit a request for a quote that will be forwarded to their nearest supplier, meaning that Distinction Doors customers will benefit from highly qualified leads. Chantel comments: “We’ve revamped the DoorBuilder application so it’s even easier to use and will bring increased sales to our customers. The application will also be available for customers to use during their own selling processes, helping them to help homeowners to visualise the door they’re creating and making it easier to close the sale.”

There is also a password-protected trade area where registered users will find technical documentation, an image library and a suite of marketing materials.