‘Proactive’ lockdown pays dividends
7th July 2020

CONSERVATORY OUTLET-owned retailer Clearview Home Improvements has broken its previous monthly record, reaching nearly £3m of sales in June and beating its previous best by 20%.

The team attributes the achievement to its continuing its sales and marketing p throughout lockdown, including proactive multi-channel marketing and setting up a virtual sales appointment service while competitors had battened down the hatches and ground to a halt.

They also used the opportunity to launch a new online design package to support the company’s sales approach, using software from parent company Conservatory Outlet.

Sales director Gary Oakes said: “We took the collective decision very early on to view the lockdown as an opportunity to innovate. Nobody really knew how the market was going to react, but we were confident in our ability to provide our customers with a first-class service and deliver exceptional value, irrespective of the fact that we couldn’t carry out home visits.”

CEO Greg Kane added: “This milestone achievement has been a huge team effort - everyone across the business has worked their socks off to achieve it!  From lead generation, lead appointing and showroom demonstrations, to sales presentations, sales leadership and everything in-between, this has been a magnificent success and I’m incredibly proud of the whole team.

“We’ve reached an important threshold and I’m absolutely certain that this will be the first of many records broken for Clearview over the coming months.  We’ll now be working just as hard to deliver an exceptional service throughout our operations teams and continue to build on our future success.”