Weekly Email News for the Glass, Glazing & Fenestration Industries

‘Marketing in uncertain times’
7th April 2020

Andrew Scott, founder of Purplex Marketing, Insight Data and the Glazing Summit, is to host a webinar ‘Marketing in Uncertain Times’ on Wednesday April 15 aimed at guiding business owners and marketing teams during the current crisis.

The webinar is aimed at installers, fabricators and component suppliers throughout the supply-chain. Topics will include:

• What marketing messages should your business put out during a crisis?

• Why is it vital to stay visible to customers and potential customers?

• What products are going to sell well after the crisis – and which ones will tank  

• How to build a sales pipeline so your business can hit the ground running

• The 5 marketing strategies that will be most effective as the ‘recovery’ starts

• How to pivot your business quickly to acquire market share

Andrew said: “At the last Glazing Summit Conference, I shared my strategies to help companies grow fast as the market picks up, but the coronavirus crisis changes everything.

“The situation will have a significant economic impact on our industry and many businesses will see a sharp decline in revenue, particularly with certain products. However, there will also be new opportunities and those companies who pivot their business and marketing strategy now could come out winners as the crisis subsides.”

Places on the webinar are strictly limited and can be booked at: www.purplexmarketing.com/register

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