A winning proposition
6th May 2014

From its impressive double-decker stand 216 at the FIT Show, the rebranded MASCO UK Window Group will be showcasing the full breadth of its product, service and support proposition, all designed to help customers win business – whatever their market sector.

“Whether you’re in retail, trade manufacture or newbuild installation or simply looking for PVC-U panel or GRP composite doors, we will be presenting our entire range of novel, exciting and practical solutions designed to suit all visitors to the show,” says Wayne Devine, CEO of the MASCO UK Window Group.

All the Group’s rebranded divisions, from Duraflex to Phoenix Doors and Safechoice, will be represented on an informative stand packed with innovative marketing solutions and support; all designed to help customers differentiate themselves and grow successfully in a competitive marketplace.

Don’t forget to bring your special MASCO UKWG ticket to be in with a chance of a winning a fantastic Samsung Home Cinema and Netflix subscription. One lucky winner will be drawn on the last day of the show.

Local installers and builders are equipped with the tools to win more business through the nationwide Seven Day network of trade depots, including dedicated marketing support, technical survey assistance, stockholding and a free skip on site.

Available for approved UK Fabrication customers, the Safechoice retail brand delivers a full innovative package of online, marketing and showroom support designed to help retail installers build their businesses and take market share.

Interactive displays promoting the customer service and support offering include the new Safechoice Window and Door Design App. Launched at the show, this allows customers to demonstrate how the colours, hardware and glass design of these products can be overlaid onto a consumer’s property, helping them to sell in the home. Just ask for a full demonstration led by one of the helpful and experienced team.

New products from UK Fabrication, comprising Griffin, Premier and Techniglass, include its latest SAC and Yale hardware products, including the recently-launched Heritage Hardware range along with triple glazing, foiled trims and finishes.

For trade fabricators, the Duraflex Diamond Suite offers genuine market differentiation as the only PVC-U window and door system featuring the unique, high-performance Q-Lon weatherseal with a full guarantee on the lifetime of the window.

Installers in the new homes market can learn more about the quality products and extensive support offered by UK Newbuild for this specialist sector. If you’re seeking entrance doors for the domestic replacement retail sector, then the versatility and range from Phoenix Doors, the Group’s door specialist, offers plenty of composite and panel door choices.

Examples from Phoenix’s stylish Continental Composite Door ranges, along with their Stable Door and innovative Door and a Half solution, will be displayed, along with new rebranded literature. The latest Cambridgeshire Door Panel Collection brochure features a new door panel style, along with the latest glass designs which are all designed with the purchaser in mind.

Wayne adds: “Our debut at the FIT Show gives us the perfect platform to introduce our new branding to the industry along with an exciting range of product and service solutions specifically designed to meet the needs of all our customers, whatever their sector. We look forward to welcoming you all!”

www.ukwg.co.uk.