Flight of fancy
30th May 2017

The FIT Show was the finalé to a viral campaign for REAL ALUMINIUM for which the brand won ‘best creative FIT 2017 marketing campaign’ at the gala dinner on the Wednesday evening.

The winning campaign called all competitive show-goers to visit the stand to try and fly their paper plane the furthest in the Fly with Real Paper Plane Challenge. On the final day of the show, the winner was announced as Steve Bramhill, business development director at Wintech Engineering, who flew his plane 23 metres down a specially designed runway on the Real Aluminium stand and out into the gangway beyond, beating his nearest rival by almost a metre!

Gareth Thomas, sales and marketing director at Customade Group, said: “In the weeks before the show, we were really shouting about Real Aluminium and how it can make the move into aluminium ‘as easy as child’s play’ for installers so we’re absolutely thrilled to have won a top industry award for this terrific campaign. The aim of our competition was to bring a bit of friendly rivalry to the stand and get people talking about how to make the perfect paper plane. Judging by the number of entries we had and the level of competitive spirit we saw, I think we can say it was a success!”

www.real-aluminium.co.uk